Focus on Foresight To Make Better Professional Decisions

From driverless cars to virtual reality, distributed teams to omnichannels, there’s no doubt that technology is upending everything we know about how business is conducted. Including the impact it will have on the way people interact with each other in offices and retail spaces.  If such places will exist at all in the future.  In […]

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5 Critical Things to Help You Successfully Prepare For AI

Although it feels like digital has been around in one form or another for a while now, we are really only at the very earliest stages of what will be a transformational digital revolution. One that will affect all aspects of how we live, work and engage with each other. The first wave of digital […]

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Neither innovation nor expertise means you’re a thought leader

I’ve never met Steve Blank but his ideas, outlined in his book ‘The Four Steps to the Epiphany’ launched the Lean Startup movement. In my mind, that classifies him not only as an innovative thinker but also a thought leader. The commencement speech he delivered at ESADE to the class of 2014 about the future […]

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Boost thought leadership in India

Boost your thought leadership with these 3 simple steps

Boost thought leadership Have you been struggling with ways to boost thought leadership for yourself or your business? Try looking at it this way: O.E.S. While working in Bangalore in January 2016, I was interviewed by Indian businessman Sriharsha Neergundha Nagaraj for his show on Innovation. We talked about a number of things, but starting […]

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Australian law firms wise up to the power of thought leadership

This article first appeared in the Law Society for NSW online newsletter. It was written by Leading Thought co-founder Craig Badings   Five years ago I conducted one-on-one research with the top six Australian law firms on their views of thought leadership and how they were using it. Most were grappling with it and the […]

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Overcoming the three hurdles to thought leadership that truly works – case study  

  In a previous post my colleague, Dr Liz Alexander, identified the three hurdles brands or individuals face when identifying or taking their thought leadership point of view to market. These included: Not focusing too far into the future – people want information that can help them implement or make changes today. Focusing on the positive […]

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3 Reasons Thought Leadership Dies

  Is it possible to think too far out of the box? was a question our friends over the pond at Source for Consulting asked recently. Source found that, rather than explore issues they’d never considered, 83% of executives surveyed said they read thought leadership on topics they were already thinking about, and preferred this […]

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EY – doing a lot more with less content

It had to happen. A global brand bravely saying they’ll no longer be part of the content marketing machine that pumps out content for the sake of it. Step up to the plate EY Australia. Three years ago I interviewed Merryn Stewart, EY Oceania’s brand marketing and communications (BMC) director. At that point she had […]

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Pharma needs new thought leaders

This opinion piece by Craig Badings first appeared in Pharma in Focus, the only independent source of local news for Australian and New Zealand pharma professionals www.pharmainfocus.com.au “In a time of profound change in the industry, pharma leaders need to step up and take a stand on key issues.” Craig Badings, partner at SenateSHJ and […]

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Are You As Client-Centric As You Think?

You’re in marketing or communications, right? You understand what it takes to attract and influence others to take action: the action you want them to take? Fantastic! Then let’s imagine* you’re walking past a blind person standing at a street corner. They’re shaking a tin, but you don’t hear anything rattling around in it. In […]

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