How to see your status soar: you need to be more curious.

“I have no special talents. I am only passionately curious.” ~ Albert Einstein Being curious. The gift that Eleanor Roosevelt said should be endowed on every child. One of the most permanent and certain characteristics of a vigorous intellect, according to Samuel Johnson. And to Einstein, who described himself as “passionately curious,” a miracle if […]

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Neither innovation nor expertise means you’re a thought leader

I’ve never met Steve Blank but his ideas, outlined in his book ‘The Four Steps to the Epiphany’ launched the Lean Startup movement. In my mind, that classifies him not only as an innovative thinker but also a thought leader. The commencement speech he delivered at ESADE to the class of 2014 about the future […]

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Australian law firms wise up to the power of thought leadership

This article first appeared in the Law Society for NSW online newsletter. It was written by Leading Thought co-founder Craig Badings   Five years ago I conducted one-on-one research with the top six Australian law firms on their views of thought leadership and how they were using it. Most were grappling with it and the […]

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Overcoming the three hurdles to thought leadership that truly works – case study  

  In a previous post my colleague, Dr Liz Alexander, identified the three hurdles brands or individuals face when identifying or taking their thought leadership point of view to market. These included: Not focusing too far into the future – people want information that can help them implement or make changes today. Focusing on the positive […]

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EY – doing a lot more with less content

It had to happen. A global brand bravely saying they’ll no longer be part of the content marketing machine that pumps out content for the sake of it. Step up to the plate EY Australia. Three years ago I interviewed Merryn Stewart, EY Oceania’s brand marketing and communications (BMC) director. At that point she had […]

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Pharma needs new thought leaders

This opinion piece by Craig Badings first appeared in Pharma in Focus, the only independent source of local news for Australian and New Zealand pharma professionals www.pharmainfocus.com.au “In a time of profound change in the industry, pharma leaders need to step up and take a stand on key issues.” Craig Badings, partner at SenateSHJ and […]

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Does your company have the new thinking required to survive the digital age?

An interview with Thomas Power, CEO Electric Dog I first connected with Thomas Power on twitter and was immediately struck by his take on the new thinking companies will require to survive in the digital age. He has coined the term Open Random Supportive thinking #ORS which he explains below. Thomas fits our definition of […]

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33 tweeters define thought leadership

For some time I have been publishing 140 character thought leadership definitions sent to me by people who follow my twitter feed @thoughtstrategy . I used to publish these on my old www.thoughtleadershipstrategy.net blog site but for the first time these are being published on the Leading Thought blog. I hope it motivates others to send […]

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Is All This “Thought Leadership” Actually Earned?

A show on NPR a while back pointed to how ignorant politicians appear when they use the phrase “Sword of Damocles” incorrectly. Most often the term is used in the context of something dire that’s hanging over our heads. But as classics scholar Daniel Mendelsohn explained, the original story was meant to show that it’s all too […]

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TeleTech’s Thought Leadership Library

We’re always a little skeptical about individuals and organizations self-labeling themselves as thought leaders. Not least because it rarely appears justified. Where organizations are inclined to do that, we’re motivated to investigate further. Which is how we hit upon the idea of Leading Thought Lab. In this series of extended blog posts, we’ll be analyzing […]

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