3 Reasons Thought Leadership Dies

  Is it possible to think too far out of the box? was a question our friends over the pond at Source for Consulting asked recently. Source found that, rather than explore issues they’d never considered, 83% of executives surveyed said they read thought leadership on topics they were already thinking about, and preferred this […]

Read more

Is All This “Thought Leadership” Actually Earned?

A show on NPR a while back pointed to how ignorant politicians appear when they use the phrase “Sword of Damocles” incorrectly. Most often the term is used in the context of something dire that’s hanging over our heads. But as classics scholar Daniel Mendelsohn explained, the original story was meant to show that it’s all too […]

Read more

Don’t Be A Faceless Thought Leader

Can you have thought leadership without a thought leader? That was the question posed in a short newsletter article by Rachel Ainsworth, Head of Thought Leadership Strategies and Services for the UK’s Source for Consulting. As she went on to point out, while most of us respond best to messages crafted by—or at least attributed […]

Read more

Acting Rather Than Thinking Isn’t Always So “Great”.

  The famous Macedonian king and military strategist, Alexander the Great (356-323 BC), conquered lands stretching from his homeland in northern Greece to the borders of India. Setting up camp just outside of India’s northern frontier, Alexander looked over and saw an old man seated in the lotus position, meditating. Alexander called across to the […]

Read more

8 Reasons You Really DON’T Want to Be a Thought Leader

You’ve probably seen or even read a few of them: Those topical New Year articles on why we break our “resolutions” and how to make this year different–like TED presenter Ruth Chang’s New York Times Sunday Review piece Resolving to Create a New You.  I’ve always thought the main problem is conflicting goals. Like Anne Lamott’s […]

Read more

The thought leadership winners will focus on what happens next

Two reports, one by Forrester and one by Source for Consulting support what I have been saying for years and what I say to my thought leadership clients – winning thought leadership content will focus on what happens next. In their report: “In The Age of the Customer, Insight Isn’t Enough” Jody Sarno from Forrester […]

Read more

One Minute Think: A Lesson in Relevance

The average person reads approximately 250-300 words a minute–the length of each of these thought-provoking pieces. What do you think? Please leave a comment to let us know.  86% of people pass on thought leadership sent to them by consulting firms ~ Dr. Fiona Czerniawska, Source for Consulting A damning statistic, don’t you think? But, […]

Read more

Why “Bad Thought Leadership” is an Oxymoron

I recently received my first ever speeding ticket. As in first ever anywhere in the world, and after more than 30 years of spotless driving. Not surprisingly, I was bummed. But more fool me — I was speeding, so mea culpa.  But that experience got me thinking. Like, what’s the logic behind the way roads are designated […]

Read more

Why Incentivizing Thought Leadership is a BAD Idea

“Don’t be afraid to give up the good to go for the great.” — John D. Rockefeller, American industrialist I don’t think most businesspeople really understand why organizational culture is the foundation upon which true thought leadership thrives. I certainly didn’t, despite everything we wrote in Thought Leadership Tweet on this topic. But then, I’ve always been […]

Read more

The C Word: What Marketing Should Be Giving Sales*

*Hint: It’s not more freakin’ content! When I first went into marketing as a wet-behind-the-ears twenty-something, one thing that astonished me was the animosity between “us” and sales. In the intervening 30 years nothing much seems to have changed. As Matthew Dixon and Brent Adamson, point out in The Challenger Sale: Taking Control of the […]

Read more

Subscribe to our posts


Archives