Overcoming the three hurdles to thought leadership that truly works – case study  

  In a previous post my colleague, Dr Liz Alexander, identified the three hurdles brands or individuals face when identifying or taking their thought leadership point of view to market. These included: Not focusing too far into the future – people want information that can help them implement or make changes today. Focusing on the positive […]

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3 Reasons Thought Leadership Dies

  Is it possible to think too far out of the box? was a question our friends over the pond at Source for Consulting asked recently. Source found that, rather than explore issues they’d never considered, 83% of executives surveyed said they read thought leadership on topics they were already thinking about, and preferred this […]

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