Is All This “Thought Leadership” Actually Earned?

A show on NPR a while back pointed to how ignorant politicians appear when they use the phrase “Sword of Damocles” incorrectly. Most often the term is used in the context of something dire that’s hanging over our heads. But as classics scholar Daniel Mendelsohn explained, the original story was meant to show that it’s all too […]

Read more

Why “Bad Thought Leadership” is an Oxymoron

I recently received my first ever speeding ticket. As in first ever anywhere in the world, and after more than 30 years of spotless driving. Not surprisingly, I was bummed. But more fool me — I was speeding, so mea culpa.  But that experience got me thinking. Like, what’s the logic behind the way roads are designated […]

Read more

Why Incentivizing Thought Leadership is a BAD Idea

“Don’t be afraid to give up the good to go for the great.” — John D. Rockefeller, American industrialist I don’t think most businesspeople really understand why organizational culture is the foundation upon which true thought leadership thrives. I certainly didn’t, despite everything we wrote in Thought Leadership Tweet on this topic. But then, I’ve always been […]

Read more

Isn’t ‘Challenger Marketing’ Thought Leadership, Brent Adamson?

   The issue with tirelessly pursuing thought leadership is that it often fails to deliver on the true objectives of the business, which is selling your product or service, Adamson says. Organizations believe thought leadership will lead to higher win rates or bigger deals, when it really leads to people thinking your (sic) smart. ~ […]

Read more

What We Do, Why This Matters to You

Please download our new brochure outlining: Our three step process for developing an evergreen pipeline of thought leading influencers for B2B companies; Case study of the impact thought leadership has had on the reputation and career of Transamerica Retirement Solutions’ Stig Nybo; The outcomes some clients have appreciated most; a partial list of who we’ve […]

Read more

Thought Leadership: Provocative, Powerful, Poorly Understood

This guest post by Becky Tumidolsky also appears on her blog and the B2C Community blog to which Becky is a regular contributor.  Some marketers believe thought leadership magically happens when brands start pumping out content that showcases their expertise. Other marketers question or dismiss the term “thought leadership,” claiming it jumped the shark a […]

Read more

The C Word: What Marketing Should Be Giving Sales*

*Hint: It’s not more freakin’ content! When I first went into marketing as a wet-behind-the-ears twenty-something, one thing that astonished me was the animosity between “us” and sales. In the intervening 30 years nothing much seems to have changed. As Matthew Dixon and Brent Adamson, point out in The Challenger Sale: Taking Control of the […]

Read more

THOUGHT OUT: Musings and Misunderstandings on Thought Leadership in August

The first in a monthly series, this edition of THOUGHT OUT draws attention to just a few of the thousands (!!) of blog posts written about thought leadership during the month of August.  What do you think about the opinions offered — and our responses in the comments section of each post? Think You’re  A […]

Read more

Thought Leadership — The Goal That Isn’t

Three very different articles jumped out at me this week. None of them are about “thought leadership” but still offer invaluable insights on a topic that continues to be broadly misunderstood. When talking with a British journalist during the British Festival of Ideas, former Monty Python star Michael Palin confessed that the team didn’t expect […]

Read more

Burt Wonderstone & the Illusion of Thought Leadership

In that one moment young Albert’s whole life changed. A bullied kid with just one friend, he went on to become a superstar on the Las Vegas strip. How? Because for his birthday—according to the script of Steve Carrell’s latest movie vehicle—his mother gave him a magic set sold by TV magician Rance Holloway (played […]

Read more

Subscribe to our posts


Archives