Differentiation: An Attitude of Mind?

In Austin, Texas, if you want headshots, you go to Korey Howell Photography. Korey doesn’t take pictures of families, or weddings, or special events, or pets. The one thing she does, and does really well, is headshots. She’s not old school (hands on lap; fake smile) or new school (capturing “lifestyle”). Instead of being overly […]

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How to Differentiate Yourself by Mike Figliuolo

Mike Figliuolo of thoughtLEADERS, LLC, joined me for this audio discussion in which we talked about how he and co-author Victor Prince differentiated themselves as authors with their book, Lead Inside the Box. And what their approach teaches about how to differentiate yourself. Not least how to think about your market challenges in fresh and compelling ways. To begin […]

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Ways to WOW – The 5 Ws and How of Differentiation (Part 1)

If, like one Austin entrepreneur I’m aware of, you make vodka in Texas and have the surname Beveridge, you’re going to stand out. The rest of us perhaps have to work a little harder to make sure we’re distinctive. To examine the topic of differentiation more deeply I collaborated with Ivan Goldberg, the oldest and […]

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