Differentiation: An Attitude of Mind?

In Austin, Texas, if you want headshots, you go to Korey Howell Photography. Korey doesn’t take pictures of families, or weddings, or special events, or pets. The one thing she does, and does really well, is headshots. She’s not old school (hands on lap; fake smile) or new school (capturing “lifestyle”). Instead of being overly […]

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Insights for Sale: First, Go Beyond The Boundaries of Pre-Specified Goals

  Here are two personal stories. What do you think is the connection? Story #1: Low Goal Some years ago I ran a Mastermind group for aspiring authors looking for guidance on how to write their first nonfiction books. At the end of our eight weeks together one of the members brought in complimentary copies […]

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