Australian law firms wise up to the power of thought leadership

This article first appeared in the Law Society for NSW online newsletter. It was written by Leading Thought co-founder Craig Badings   Five years ago I conducted one-on-one research with the top six Australian law firms on their views of thought leadership and how they were using it. Most were grappling with it and the […]

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3 Reasons Thought Leadership Dies

  Is it possible to think too far out of the box? was a question our friends over the pond at Source for Consulting asked recently. Source found that, rather than explore issues they’d never considered, 83% of executives surveyed said they read thought leadership on topics they were already thinking about, and preferred this […]

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33 tweeters define thought leadership

For some time I have been publishing 140 character thought leadership definitions sent to me by people who follow my twitter feed @thoughtstrategy . I used to publish these on my old www.thoughtleadershipstrategy.net blog site but for the first time these are being published on the Leading Thought blog. I hope it motivates others to send […]

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Don’t Be A Faceless Thought Leader

Can you have thought leadership without a thought leader? That was the question posed in a short newsletter article by Rachel Ainsworth, Head of Thought Leadership Strategies and Services for the UK’s Source for Consulting. As she went on to point out, while most of us respond best to messages crafted by—or at least attributed […]

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LAUNCHING LEADING THOUGHT LAB: Insights, What Works, True Thought Leadership

Ichabod Crane: I’m still reconciling today’s languages and its advancements. For instance, in my ear: a ‘toilet’ was a ‘vanity cabinet,’ ‘intercourse’ meant simply ‘social conversation,’ ‘awful’ meant ‘awe-inspiring’. Lt. Abbie Mills: So if I went out with a guy and we had awful intercourse, we’d be going on a second date? Ichabod Crane: Disconcerting, […]

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Corporate storytelling: Less sizzle, more “stakes”

Look around at the amount of corporate communication, marketing and advertising campaigns…maybe kindergarten has something to teach us about the way we communicate. ~ Craig Badings, Leading Thought blog post For someone like me who can only sleep when horizontal, a recent 12 hour flight from Chennai to London Heathrow meant only one thing: watch […]

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Transmitting Thought Leadership with Finesse

When Dr. Liz Alexander invited me to join the Leading Thought content team, I was honored and excited. As part of my initiation, I read the book she co-authored with Craig Badings, #Thought Leadership Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign. Despite my marketing background, I was floored by the […]

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