How to see your status soar: you need to be more curious.

“I have no special talents. I am only passionately curious.” ~ Albert Einstein Being curious. The gift that Eleanor Roosevelt said should be endowed on every child. One of the most permanent and certain characteristics of a vigorous intellect, according to Samuel Johnson. And to Einstein, who described himself as “passionately curious,” a miracle if […]

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Overcoming the three hurdles to thought leadership that truly works – case study  

  In a previous post my colleague, Dr Liz Alexander, identified the three hurdles brands or individuals face when identifying or taking their thought leadership point of view to market. These included: Not focusing too far into the future – people want information that can help them implement or make changes today. Focusing on the positive […]

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EY – doing a lot more with less content

It had to happen. A global brand bravely saying they’ll no longer be part of the content marketing machine that pumps out content for the sake of it. Step up to the plate EY Australia. Three years ago I interviewed Merryn Stewart, EY Oceania’s brand marketing and communications (BMC) director. At that point she had […]

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Are You As Client-Centric As You Think?

You’re in marketing or communications, right? You understand what it takes to attract and influence others to take action: the action you want them to take? Fantastic! Then let’s imagine* you’re walking past a blind person standing at a street corner. They’re shaking a tin, but you don’t hear anything rattling around in it. In […]

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#1 Content Marketing Influencer Jeff Bullas: What he does that you don’t

It’s hard to keep track of the accolades accumulated by Jeff Bullas. Here are just a few: Ranked #1 Content Marketing Influencer 2015 and 2014 #7 Top 100 Social Media Influencers, 2015 (3 ahead of Seth Godin – wow!) #8 on the Forbes’ The World’s Top 40 Social Media Talent, 2014 But perhaps the one […]

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How Prosecutors Share Clear, Engaging Content

How much professional reading do you do every month? was a question asked by the content curation site SmartBrief a few weeks ago. The results were shocking (and I’ll be posting a separate blog shortly on why not reading is bad for business): Some 83% — yes, eighty three percent — of respondents said they […]

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Is All This “Thought Leadership” Actually Earned?

A show on NPR a while back pointed to how ignorant politicians appear when they use the phrase “Sword of Damocles” incorrectly. Most often the term is used in the context of something dire that’s hanging over our heads. But as classics scholar Daniel Mendelsohn explained, the original story was meant to show that it’s all too […]

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TeleTech’s Thought Leadership Library

We’re always a little skeptical about individuals and organizations self-labeling themselves as thought leaders. Not least because it rarely appears justified. Where organizations are inclined to do that, we’re motivated to investigate further. Which is how we hit upon the idea of Leading Thought Lab. In this series of extended blog posts, we’ll be analyzing […]

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Storytelling – the key to persuading an audience

I recently wrote about the Bacon Principle (confirmation bias) and how, once we have formed a view, we draw on anything we can find to support it. An interesting discovery researchers made off the back of their confirmation bias research was what has become known as ‘the backfire effect’ i.e. when people are presented with […]

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The four blind spots of content marketing

Done right, content marketing can add enormous value to your brand and your audience, done badly it can do just the opposite and is a monumental waste of time, effort and money. From my 25 years in the content industry I have identified four blind spots for content generators. How did I come up with […]

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