How to see your status soar: you need to be more curious.

“I have no special talents. I am only passionately curious.” ~ Albert Einstein Being curious. The gift that Eleanor Roosevelt said should be endowed on every child. One of the most permanent and certain characteristics of a vigorous intellect, according to Samuel Johnson. And to Einstein, who described himself as “passionately curious,” a miracle if […]

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Overcoming the three hurdles to thought leadership that truly works – case study  

  In a previous post my colleague, Dr Liz Alexander, identified the three hurdles brands or individuals face when identifying or taking their thought leadership point of view to market. These included: Not focusing too far into the future – people want information that can help them implement or make changes today. Focusing on the positive […]

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EY – doing a lot more with less content

It had to happen. A global brand bravely saying they’ll no longer be part of the content marketing machine that pumps out content for the sake of it. Step up to the plate EY Australia. Three years ago I interviewed Merryn Stewart, EY Oceania’s brand marketing and communications (BMC) director. At that point she had […]

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TeleTech’s Thought Leadership Library

We’re always a little skeptical about individuals and organizations self-labeling themselves as thought leaders. Not least because it rarely appears justified. Where organizations are inclined to do that, we’re motivated to investigate further. Which is how we hit upon the idea of Leading Thought Lab. In this series of extended blog posts, we’ll be analyzing […]

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Storytelling – the key to persuading an audience

I recently wrote about the Bacon Principle (confirmation bias) and how, once we have formed a view, we draw on anything we can find to support it. An interesting discovery researchers made off the back of their confirmation bias research was what has become known as ‘the backfire effect’ i.e. when people are presented with […]

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The four blind spots of content marketing

Done right, content marketing can add enormous value to your brand and your audience, done badly it can do just the opposite and is a monumental waste of time, effort and money. From my 25 years in the content industry I have identified four blind spots for content generators. How did I come up with […]

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Is this the most important insight ever for thought leaders and communicators?

What on earth do bacon and backfiring have to do with marketing, public relations or, for that matter, thought leadership? The answer is everything if you want your campaign to be successful. Think of most companies and what they do with their marketing and PR collateral, presentations, press releases, etc. Typically these end up as […]

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The 10 killers of great thought leadership

Much has been written and said about thought leadership, how it is defined, what it can do for an individual or brand and how to take it to market. But believe me there is no easy path if you want to do it well and unfortunately there are some potential thought leadership killers along the […]

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The thought leadership winners will focus on what happens next

Two reports, one by Forrester and one by Source for Consulting support what I have been saying for years and what I say to my thought leadership clients – winning thought leadership content will focus on what happens next. In their report: “In The Age of the Customer, Insight Isn’t Enough” Jody Sarno from Forrester […]

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One Minute Think: Chaos, Conversations, and Content

    The average person reads approximately 250-300 words a minute–the length of each of these thought-provoking pieces. What do you think? Please leave a comment to let us know.  Imagine you’re Mitchell Feigenbaum, working at Los Alamos National Laboratory in the 1970s, on a problem where “classical science stops.” Or — as author James […]

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