Interested in interviewing Liz or Craig (or both of us) for your magazine, blog, radio or TV show?
Maybe you would like us to write something for you? Please contact us by emailing firstname.lastname@example.org, with “Media Request” in the subject line.
- Article by Liz on psychopathic CEOs for BL Magazine’s May/June issue, entitled Are CEOs and Psychopaths Cut From the Same Cloth? Link to whole issue here (see page 68).
- Article by Liz on strategic foresight for BL Magazine’s March/April issue, entitled Take Control of Your Business Destiny: BLMagazine_strategicforesight.pdf. Link to whole issue here (see page 42).
- March 18th, 2016: Liz appeared on the WinWinAtWork radio show, speaking about what HR professionals can and should do to position themselves as thought leaders to the C-suite and beyond:
- Article by Liz on robotic process automation for BL Magazine’s Jan/Feb issue, entitled Will A Robot Steal Your Job?
- Article by Craig Badings in the Australian/New Zealand Pharma in Focus titled:
Pharma needs new thought leaders
It’s often said that too much red tape stifles creativity. How then does the pharmaceutical industry navigate piles of bureaucracy and still innovate and drive a thought leadership position? Read more here www.pharmainfocus.com.au or replicated here on this blog.
- VIDEO: Dr. Liz speaking at APICS: Achieving Collaboration Through Thought Leadership
Six minute “speaker reel” showcasing parts of Liz’s 75 minute presentation in which she illustrated how to achieve successful collaboration in the supply chain with a case study of Autowale in India.
Article by Liz for BLGlobal: Does your content marketing stink?
You can blog, or write as many articles or posts on LinkedIn or Facebook as you like, but good content marketing is about targeting and quality, not just throwing out piles of stuff and hoping that some of it sticks. See the article online here, within the whole magazines (pages 45-47).
Article by Liz for Business Life: All Together Now (successful collaboration)
It might seem anathema to some people, but are there advantages to collaborating with your competitors? Dr. Liz Alexander explores with examples in this article on collaboration for the UK business magazine, BusinessLife.co.
Article by Liz for Business Life: Wisdom of the Young (reverse mentoring)
Can older, more senior employees and executives learn something from younger staff? Dr. Liz Alexander investigates the concept of reverse mentoring in this article for UK business magazine, BusinessLife.co.
In this guest blog appearance on Mediashower.com, Leading Thought co-founder Craig Badings is interviewed by Susan Jennings about thought leadership, how one becomes a thought leader, the deep impact it can have on sales and how social media intersects with thought leadership.
Institute for Supply Management Podcast
In this podcast, recorded after her recent presentation at the ISM Conference in Las Vegas, Liz talks about and gives examples of the ICES approach: the Insights that lead to Conversations that lead to Engagement that leads to Sales or other types of desirable outcomes for thought leading organizations:
When the time comes for entrepreneurs to make their exit from a company they created, the parting of ways can be painful in more ways than one, as Dr. Liz Alexander explains in this article for the UK business magazine, BusinessLife.co.
Article by Craig:
Are you making one or more of the three biggest career mistakes? Find out what they are and how to fix or avoid them…
Leading Thought spreads its wings into South Africa
Leading Thought, through Craig Badings, who grew up in South Africa and now lives in Sydney, has been working with two former South African advertising executives, Anne Nurock and Judy van Dam on introducing thought leadership to South African advertising agencies. This article is an interview with Anne and Judy about their work in this regard in South Africa.
This interview examines, among others:
- why thought leadership needs to be focused on the audience and their issues. It’s not be about you or your company or your products and services;
- why shifting people’s perceptions around a particular issue, sector or subject is critical;
- why it’s not merely about producing content;
- the importance of having a point of view (and being able to package it using blogs, social media etc);
- the difference between an expert and a thought leader; and
- why thought leaders that are provocative often get the most airtime.
A one hour presentation offering some storytelling techniques that can help you intrigue, influence, and impact your target audience in ways that boost your business growth.
While this isn’t about thought leadership per se, it’s an example of the kind of high-quality, well-researched article that we could write for your publication. This one, written by Liz, concerns the lessons that businesspeople can glean from the way criminals operate, in terms of innovation and adaptability.
How can you avoid further swelling the ranks of the 76% so-called “thought leaders” that produce interesting but largely obvious reports that fail to differentiate them in their market and compared with their competitors? More to the point, how can you become one of the tiny minority (2%) of true thought leaders that provide clients with revelatory and challenging new perspectives? Listen in to this one hour joint webinar with Dr. Liz of Leading Thought and Rachel Ainsworth of the UK’s Source for Consulting to find out the answers.
— Dr. Tanvi Gautam (@tanvi_gautam) January 31, 2014
Australian Law Firms Need to Rethink their Content Strategy Are you a content dinosaur or are you building eminence? In this article, Craig explores how law firms need to change the way the build eminence for lawyers or practice areas. He uses examples of international law firms who are using their content wisely to build their profile as experts in their field. The Power of Slow Content Craig writes for Sparksheet on why companies should take time to plan, research and write their content. He provides some case studies with examples.
Liz is interviewed by Suzi Dafnis on thought leadership strategies for businesses of all sizes (20 minutes podcast).
Liz’s guest blog post on how to use storytelling techniques to engage, persuade, and provoke others to take action.
The last webinar in this 3-part series on developing and executing true thought leadership. In this session, Liz offers some of the insight she shares in her storytelling course for The University of Texas at Austin’s Professional Development Center.
Liz is interviewed by Dr. Tanvi Gautam on what it truly takes to be a thought leader.
Read Joel Kurtzman’s current comments on the state of thought leadership (“utterly devalued”) and see how far so many have strayed from the concept’s original meaning. (Includes a nice mention of our book, #Thought Leadership Tweet.)
The term “thought leadership” gets batted around a lot these days, but where did it come from and what does it mean? Liz Alexander and Craig Badings shed some light in this excerpt from their new book.
I’ve long recognized the similarity between the personal characteristics, skills, and attributes of individual thought leaders and those of successful non-fiction authors. Here are seven such common features…
Thought leadership and social media don’t necessarily go together, but when they do, there are some key tactics for engagement…
Craig Badings and Dr Liz Alexander discuss why current job ads targeting professional ‘thought leaders’ reveal how little most of these organisations really understand about thought leadership and how they’re selling themselves and the position short…
One of a series of articles moderated by Michael Brenner, VP of Global Marketing for SAP (this also appeared on the SAP blog)…
The natural reaction of most business people and certainly anyone in marketing, communications or social media these days is to label those companies and individuals not using social media as dinosaurs…
Interview between Liz and Tanmay Vora, one of Top 20 Indian HR Influencers on Social Media, which was picked up by the Build Network…
— Tanmay Vora (@tnvora) February 18, 2014
Thought Leadership: An Emerging Career Path! A bold—and relatively new—concept is being showcased and embraced within financial services firms. The concept is called “Thought leadership,”…
Think like a leader…
Interview by Rajesh Setty….