Are you aiding the capacity of your clients to act?

Vessa Playfair is the head of corporate affairs and communications at Deloitte Australia. She gets thought leadership and the role it plays in positioning the partners and the firm with their clients. I have written a number of posts about the excellent thought leadership work Deloitte does led by their NSW managing partner John Meacock. […]

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8 Reasons You Really DON’T Want to Be a Thought Leader

You’ve probably seen or even read a few of them: Those topical New Year articles on why we break our “resolutions” and how to make this year different–like TED presenter Ruth Chang’s New York Times Sunday Review piece Resolving to Create a New You.  I’ve always thought the main problem is conflicting goals. Like Anne Lamott’s […]

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Is this the most important insight ever for thought leaders and communicators?

What on earth do bacon and backfiring have to do with marketing, public relations or, for that matter, thought leadership? The answer is everything if you want your campaign to be successful. Think of most companies and what they do with their marketing and PR collateral, presentations, press releases, etc. Typically these end up as […]

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The 10 killers of great thought leadership

Much has been written and said about thought leadership, how it is defined, what it can do for an individual or brand and how to take it to market. But believe me there is no easy path if you want to do it well and unfortunately there are some potential thought leadership killers along the […]

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The thought leadership winners will focus on what happens next

Two reports, one by Forrester and one by Source for Consulting support what I have been saying for years and what I say to my thought leadership clients – winning thought leadership content will focus on what happens next. In their report: “In The Age of the Customer, Insight Isn’t Enough” Jody Sarno from Forrester […]

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Ways to WOW – 5 Ws and How of Differentiation (Part 2)

[Continued from Part One] WHEN MIGHT YOU STAND OUT? There’s nothing like topicality for standing out—as long as you can show the connection between what you have to offer and the subject being discussed. Take education, for example. That’s a hot topic that’s likely to stay on the table for many years as we debate […]

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Ways to WOW – The 5 Ws and How of Differentiation (Part 1)

If, like one Austin entrepreneur I’m aware of, you make vodka in Texas and have the surname Beveridge, you’re going to stand out. The rest of us perhaps have to work a little harder to make sure we’re distinctive. To examine the topic of differentiation more deeply I collaborated with Ivan Goldberg, the oldest and […]

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One Minute Think: Collaborate Like a Thought Leader

  The average person reads approximately 250-300 words a minute–the length of each of these thought-provoking pieces. What do you think? Please leave a comment to let us know.  “This was never a question I felt capable of answering on my own, despite working in the financial services industry for 20 years.” ~ Stig Nybo: Transform […]

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One Minute Think: Chaos, Conversations, and Content

    The average person reads approximately 250-300 words a minute–the length of each of these thought-provoking pieces. What do you think? Please leave a comment to let us know.  Imagine you’re Mitchell Feigenbaum, working at Los Alamos National Laboratory in the 1970s, on a problem where “classical science stops.” Or — as author James […]

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One Minute Think: How Ray Bradbury Found His Answer

  The average person reads approximately 250-300 words a minute–the length of each of these thought-provoking pieces. What do you think? Please leave a comment to let us know.  There’s a wonderful story in the introduction of Ray Bradbury’s stunningly prescient 1953 dystopian novel, Fahrenheit 451, in which the author talks about how he tried to find […]

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