Adding meaning to thought leadership

I met Mignon van Halderen some years ago when her, Kym Kettler-Paddock and I collaborated on a book titled “Thought Leadership how to differentiate your company and stand out from the crowd” Mignon then founded the The Dutch School of Thought Leadership. This blog post is written by her and it gives a fascinating insight […]

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Overcoming the three hurdles to thought leadership that truly works – case study  

  In a previous post my colleague, Dr Liz Alexander, identified the three hurdles brands or individuals face when identifying or taking their thought leadership point of view to market. These included: Not focusing too far into the future – people want information that can help them implement or make changes today. Focusing on the positive […]

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3 Reasons Thought Leadership Dies

  Is it possible to think too far out of the box? was a question our friends over the pond at Source for Consulting asked recently. Source found that, rather than explore issues they’d never considered, 83% of executives surveyed said they read thought leadership on topics they were already thinking about, and preferred this […]

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