Adding meaning to thought leadership

I met Mignon van Halderen some years ago when her, Kym Kettler-Paddock and I collaborated on a book titled “Thought Leadership how to differentiate your company and stand out from the crowd” Mignon then founded the The Dutch School of Thought Leadership. This blog post is written by her and it gives a fascinating insight […]

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How to see your status soar: you need to be more curious.

“I have no special talents. I am only passionately curious.” ~ Albert Einstein Being curious. The gift that Eleanor Roosevelt said should be endowed on every child. One of the most permanent and certain characteristics of a vigorous intellect, according to Samuel Johnson. And to Einstein, who described himself as “passionately curious,” a miracle if […]

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Does your company have the new thinking required to survive the digital age?

An interview with Thomas Power, CEO Electric Dog I first connected with Thomas Power on twitter and was immediately struck by his take on the new thinking companies will require to survive in the digital age. He has coined the term Open Random Supportive thinking #ORS which he explains below. Thomas fits our definition of […]

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Ways to WOW – 5 Ws and How of Differentiation (Part 2)

[Continued from Part One] WHEN MIGHT YOU STAND OUT? There’s nothing like topicality for standing out—as long as you can show the connection between what you have to offer and the subject being discussed. Take education, for example. That’s a hot topic that’s likely to stay on the table for many years as we debate […]

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Ways to WOW – The 5 Ws and How of Differentiation (Part 1)

If, like one Austin entrepreneur I’m aware of, you make vodka in Texas and have the surname Beveridge, you’re going to stand out. The rest of us perhaps have to work a little harder to make sure we’re distinctive. To examine the topic of differentiation more deeply I collaborated with Ivan Goldberg, the oldest and […]

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The 5 Factions of Divergent Thought Leaders

  One Choice Can Transform You! What a great marketing line for a thought leader, right? Except it’s the log line to be found on the cover of Veronica Roth’s first novel in her trilogy about a futuristic world (Chicago, actually) in which everyone has to choose the prime “virtue” that feels most authentic. After […]

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Influencing the“Aha!”: How To Sway Decision Makers With New Ideas

You can produce all the thought leadership and future scenarios you like.  You can spend as much as you like on resourcing, producing, launching and packaging this but what determines its success, is how your audience interacts with it and whether they dismiss it or take it on board. The key lies in how you […]

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Insights for Sale: First, Go Beyond The Boundaries of Pre-Specified Goals

  Here are two personal stories. What do you think is the connection? Story #1: Low Goal Some years ago I ran a Mastermind group for aspiring authors looking for guidance on how to write their first nonfiction books. At the end of our eight weeks together one of the members brought in complimentary copies […]

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Good Content is Like the Venus Fly Trap

    Rajiv Mathew loves branding and has been in love with it from his school days! This passion has resulted in him working on numerous marketing initiatives including online marketing, recruitment marketing, internal communications, public relations, events, collateral design, sales enablement, social media strategy & brand management. Rajiv is currently the Head of Marketing […]

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What’s the difference between $0 and $48billion? Answer: The Way You Think

  Imagine. You’re sitting in the 25th floor conference room of a high-powered Wall Street consulting firm with breathtaking views of Manhattan, one of a group of new hires straight out of college. An hour ago one of the managing directors — the same guy who hand-picked you from your Ivy League school — presented […]

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