The Modern Thought Leader: From Campaign Thinking to Continuous Marketing

  Jeff Bullas is strategist, blogger, author and speaker.  He is Listed in the Forbes.com “Top 50 Social Media Power Influencers” and is ranked at #11. He is the author of the book “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” and his blog jeffbullas.com receives over […]

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Thought Leaders Start and End With the Client

This is a guest post by Jason Mlicki.  Jason is the Principal of Rattleback, a marketing agency for professional services firms.  He chose Tweet #50 from our award winning book #Thought Leadership Tweet 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign. Tweet #50: “The expert thinks, “How can this strengthen my position?” The […]

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Is Your Content Thought Leading or “Greenwashing”?

 I was talking recently with my friend, Dr. Liz Alexander, writes Kim Anderson of Big Pond Marketing, and we got on to the topic of thought leadership.  I shared with her my disappointment in what passes or is attempting to pass as thought leadership by marketers and agencies selling communication services.  Liz sent me a copy […]

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Transmitting Thought Leadership with Finesse

When Dr. Liz Alexander invited me to join the Leading Thought content team, I was honored and excited. As part of my initiation, I read the book she co-authored with Craig Badings, #Thought Leadership Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign. Despite my marketing background, I was floored by the […]

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Building Thought Leadership in a “Pay-to-Play” World

Gordon Andrew has more than 25 years’ experience in public relations and marketing communications both inhouse and latterly as managing partner of his own business, Highlander Consulting.  He writes regularly on thought leadership.  He chose Tweet #113 in our award-winning book, #Thought Leadership Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign. A very apt […]

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How To Differentiate Yourself In Today’s Content-Saturated Culture

  At Leading Thought we’re proud of our team of highly talented and experienced writers. They’re the folks who help our clients execute their thought leadership strategy with compelling content. Today’s guest blog post is written by one of these amazing content wizards — Lindsay Hotmire.  Lindsay lives in the Midwest. She describes herself as a […]

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Good Content is Like the Venus Fly Trap

    Rajiv Mathew loves branding and has been in love with it from his school days! This passion has resulted in him working on numerous marketing initiatives including online marketing, recruitment marketing, internal communications, public relations, events, collateral design, sales enablement, social media strategy & brand management. Rajiv is currently the Head of Marketing […]

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What I Learned About Thought Leadership From a Volcano

Bill Fox is leading a conversation to catalyze people and organizations to be more conscious, collaborative, and co-creative. He collaborates with industry experts on the best strategies to improve organizations at 5minutespisuccess.com. Taking a higher perspective on this work has led to the creation of Higher Perspectives to Transform You and Your Workplace at billfoxstrategies.com. Bill’s […]

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One Thing Pioneering Thought Leaders Need Not Worry About

  Seshu Karthick graduated from The University of Texas at Dallas with an M.S in Computer Science in 2005. Four years later, he returned to India after a 7-year stay in the U.S., with a desire to venture into both online and offline businesses. He now heads operations at Dimensions Co., based in Chennai. Seshu […]

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How to influence an industry through thought leadership

[Postblog on Tweet #47: “Will your thought leadership motivate your target audience to act or change the paradigms of your industry or market sector?”]    Motivating stakeholders to act or change the paradigms of an industry (or society!) requires the power to influence, backed by strong credibility and it can’t be done alone.   ­­In […]

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