EY – doing a lot more with less content

It had to happen. A global brand bravely saying they’ll no longer be part of the content marketing machine that pumps out content for the sake of it. Step up to the plate EY Australia. Three years ago I interviewed Merryn Stewart, EY Oceania’s brand marketing and communications (BMC) director. At that point she had […]

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Are You As Client-Centric As You Think?

You’re in marketing or communications, right? You understand what it takes to attract and influence others to take action: the action you want them to take? Fantastic! Then let’s imagine* you’re walking past a blind person standing at a street corner. They’re shaking a tin, but you don’t hear anything rattling around in it. In […]

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#1 Content Marketing Influencer Jeff Bullas: What he does that you don’t

It’s hard to keep track of the accolades accumulated by Jeff Bullas. Here are just a few: Ranked #1 Content Marketing Influencer 2015 and 2014 #7 Top 100 Social Media Influencers, 2015 (3 ahead of Seth Godin – wow!) #8 on the Forbes’ The World’s Top 40 Social Media Talent, 2014 But perhaps the one […]

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