3 Reasons Thought Leadership Dies

  Is it possible to think too far out of the box? was a question our friends over the pond at Source for Consulting asked recently. Source found that, rather than explore issues they’d never considered, 83% of executives surveyed said they read thought leadership on topics they were already thinking about, and preferred this […]

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EY – doing a lot more with less content

It had to happen. A global brand bravely saying they’ll no longer be part of the content marketing machine that pumps out content for the sake of it. Step up to the plate EY Australia. Three years ago I interviewed Merryn Stewart, EY Oceania’s brand marketing and communications (BMC) director. At that point she had […]

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Pharma needs new thought leaders

This opinion piece by Craig Badings first appeared in Pharma in Focus, the only independent source of local news for Australian and New Zealand pharma professionals www.pharmainfocus.com.au “In a time of profound change in the industry, pharma leaders need to step up and take a stand on key issues.” Craig Badings, partner at SenateSHJ and […]

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Differentiation: An Attitude of Mind?

In Austin, Texas, if you want headshots, you go to Korey Howell Photography. Korey doesn’t take pictures of families, or weddings, or special events, or pets. The one thing she does, and does really well, is headshots. She’s not old school (hands on lap; fake smile) or new school (capturing “lifestyle”). Instead of being overly […]

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Are You As Client-Centric As You Think?

You’re in marketing or communications, right? You understand what it takes to attract and influence others to take action: the action you want them to take? Fantastic! Then let’s imagine* you’re walking past a blind person standing at a street corner. They’re shaking a tin, but you don’t hear anything rattling around in it. In […]

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How to Differentiate Yourself by Mike Figliuolo

Mike Figliuolo of thoughtLEADERS, LLC, joined me for this audio discussion in which we talked about how he and co-author Victor Prince differentiated themselves as authors with their book, Lead Inside the Box. And what their approach teaches about how to differentiate yourself. Not least how to think about your market challenges in fresh and compelling ways. To begin […]

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#1 Content Marketing Influencer Jeff Bullas: What he does that you don’t

It’s hard to keep track of the accolades accumulated by Jeff Bullas. Here are just a few: Ranked #1 Content Marketing Influencer 2015 and 2014 #7 Top 100 Social Media Influencers, 2015 (3 ahead of Seth Godin – wow!) #8 on the Forbes’ The World’s Top 40 Social Media Talent, 2014 But perhaps the one […]

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Does your company have the new thinking required to survive the digital age?

An interview with Thomas Power, CEO Electric Dog I first connected with Thomas Power on twitter and was immediately struck by his take on the new thinking companies will require to survive in the digital age. He has coined the term Open Random Supportive thinking #ORS which he explains below. Thomas fits our definition of […]

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33 tweeters define thought leadership

For some time I have been publishing 140 character thought leadership definitions sent to me by people who follow my twitter feed @thoughtstrategy . I used to publish these on my old www.thoughtleadershipstrategy.net blog site but for the first time these are being published on the Leading Thought blog. I hope it motivates others to send […]

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Boost thought leadership in India

What Great Chefs Teach Us About Thought Leadership

  We tend to think that animals came out onto the land as a positive step forward in the evolution of life. But the truth is, the first creatures were really driven out of the ocean. They were just trying to get away from the competition. If you’ve read Michael Crichton’s 1987 science fiction thriller, Sphere, […]

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